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I was fortunate enough to take part in this year’s Dreamforce in SFO in September 2012. Here are some of the highlights:

– Marketing Cloud announcement: This is the outcome of Salesforce’s acquisitions Buddy Media and Radian6 : a full suite to listen to the conversations happening in social media, to analyse, report on and engage with customers, followers and the world at large !

Virgin America made the headlines of Marc Benioff’s keynote: Chatter empowers the airline’s customer service and make their customers feel special, check out the video below :

Finally I thought that one of the most interesting announcements went unnoticed, Canvas in Force.com.

Canvas helps integrate external apps from third parties directly into a Force.com page without development, simply point and click !