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LinkedIn Ads connected to Salesforce

Today Apsynergy launched a LinkedIn Ads campaign, integrated with Salesforce aimed at building awareness and generating leads. Here are the steps to setup LinkedIn Ads connected to Salesforce : Configure the Leads object in Salesforce, including lead assignment rules...

What makes a successful sales rep?

On a BA flight between Nice and London, I stumbled upon this relevant article in the onboard magazine “BA Business Life”. Research apparently shows that the “challenger” profile gets highest marks in terms of performance. A...