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Today I took part in a session with ESSEC Professor Arnaud De Bruyn on the subject of Optimising fundraising though segmentation, scoring and database modelling, hosted by the French Association for Fundraisers.

If you are a fundraiser wanting to improve returns for your campaigns, key data lies in your donations database, (especially if you use the Non-Profit Starter Pack from the Salesforce Foundation)

  • Average donation
  • Most recent donation
  • Multiple donations
  • … hundreds more…

Scoring techniques to improve your campaign ROI take these metrics into account, along with hundreds more. Drop us a line if you’d like to know more on this fascinating topic!