Today I took part in a session with ESSEC Professor Arnaud De Bruyn on the subject of Optimising fundraising though segmentation, scoring and database modelling, hosted by the French Association for Fundraisers.
- Average donation
- Most recent donation
- Multiple donations
- … hundreds more…
Scoring techniques to improve your campaign ROI take these metrics into account, along with hundreds more. Drop us a line if you’d like to know more on this fascinating topic!